product assortment

product assortment
марк. товарный ассортимент, товарная номенклатура (различные ассортиментные группы товаров, предлагаемые производителем/продавцом на рыноке)

Англо-русский экономический словарь.

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Смотреть что такое "product assortment" в других словарях:

  • product assortment — See product mix …   Big dictionary of business and management

  • product assortment — /ˌprɒdʌkt ə sɔ:tmənt/ noun a collection of different products for sale …   Marketing dictionary in english

  • Product Structure Modeling — Product structure is a hierarchical decomposition of a product, typically know as the BOM (Bill of Materials).As business becomes more responsive to unique consumer tastes and derivative products grow to meet the unique configurations, BOM… …   Wikipedia

  • product mix — product assortment All the product lines and items that a particular seller offers for sale …   Big dictionary of business and management

  • Assortment Strategy — The number and type of products displayed by retailers for purchase by consumers. The two major components of an assortment strategy are the depth of products offered (how many variations of a particular product a store carries), and the width of …   Investment dictionary

  • Deep Assortment — A retail merchandising strategy in which the retailer stocks a number of varieties of a particular product line. Carrying a deep assortment of a particular product can lead a company to becoming a super specialist . It also limits the space for… …   Investment dictionary

  • Monster & Treasure Assortment —   …   Wikipedia

  • Exclusive Assortment — A merchandising strategy in which a retailer displays the product line of a single manufacturer. An exclusive assortment may be part of an exclusive arrangement between a manufacturer and a retailer, or because the retailer seeks to brand itself… …   Investment dictionary

  • Scrambled Assortment — A merchandise assortment strategy in which a company carries products that are unrelated to its primary line of business in order to attract additional customers. A scrambled assortment may involve carrying products that are the same type, such… …   Investment dictionary

  • Commercial planning — is the term commonly used for commercializing a product. The success of a new product depends not only on the idea behind the product, but also on the marketing of the new product before, during and after the product launch. New Product Launching …   Wikipedia

  • marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

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